David and Elena with their family at sunset

People behind the long-term view

We are David and Elena, co-founders of Decadals and partners in life. We want to be long-term partners to businesses and help them grow, building on the people, relationships and culture that make them special.


Operators, with people at the centre

Our experience is in building teams and culture, setting a clear vision and objectives, and making accountability part of everyday work. We believe motivation and well-aligned incentives help everyone in a company pull in the same direction.

Teams and culture

Building strong teams, shared objectives and a culture of accountability.

A foundation for growth

Professionalising businesses through people, processes and technology, while respecting what already works.



How we work

A team, not a family

We have families at home. At work, we want to build a team of great people who enjoy working together towards a shared goal.

Winning together

A team's goal is to win. Winning is more enjoyable with people you like working with, and when the people who help create success share in the profits.

Think in decades. Act today.

A long-term view should not mean standing still. We believe in taking action, learning and moving forward.

Be open. Do the right thing.

We value transparency, ethics and integrity. Fraud, bribes and unethical shortcuts end up costing much more in the long run.

The worst kind of failure is a lack of effort

Not every effort succeeds. What matters is showing up, doing the work and learning from the result. The failure we most want to avoid is not giving it an honest try.

Culture is what we do

Culture starts with the example we set. What we do matters more than what we say. It is shaped by who joins the team, who takes on more responsibility, what we reward and what we allow to pass without accountability.

Who joins the team · Who takes on more responsibility · What we reward · What we allow to pass